LOVE JOY ORIGINALS

The affirmations are a great reminder for my little one that she is special in every way. That extra boost of confidence is a great way to start and end the day. LJO fabric is super soft and comfortable!
Laura R.

My daughter loooooooves this shirt! She is quite particular about how things feel on her body and it is so deliciously soft.
Theresa B.

I’m finding that the affirmations are a great conversation starter with my little ones. It has become an easy way to check in about how we feel about ourselves, why we feel that way, and how to keep the positive feelings top of mind. That has truly been a welcomed benefit of outfitting my kids in LJO gear.
Kristen J.

Build self - esteem from the very beginning with the Affirm A Day Infant Bodysuit

Start your little one on the right foot with this positive take on a classic.

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Committed To Excellence

LOVE JOY ORIGINALS promotes self-love among modern children while also being conscious of our environmental footprint

A company that believes in the power of children

We are committed to building love, pride, and respect through sustainable childrenswear so mamas can inspire their children to be great!

Fashion leaders love us!

"There is only one word to describe the quality of LOVE, JOY, ORIGINALS: Luxe! Actually there is another: Yummy! My daughter loves wearing the tank and undies. Every time I hear her say the affirmation I smile."

- Brandice Daniel, Founder of Harlem's Fashion Row